Kaula Luau is a luxury luau experience that is not only new of its kind, but also empowers Native Hawaiian advancement, being owned and operated by Hawaiian Council.
PLATFORMS: IG, FB, TT
OBJECTIVE: Awareness, Sales
RESULTS: I executed the launch of this new experience through online channels, leading website design, managing a daily posting calendar for the 30 day countdown, optimizing OTAs, connecting influencer collaborations, created digital assets, and conducting customer service and engagement.
177% growth rate, 15% engagement rate, and 100,000 link clicks in 2 months
